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DEVELOPING A WEBSITE

There are many benefits to developing a web presence for your business for example:

  • Fast, cheap communications using e-mail;
  • Building and maintaining customer relationships;
  • Putting your business online 24 hours a day, around the world;
  • Levelling the playing field - your Web site can have the same impact upon the marketplace as your competitors, large or small;
  • Significant reductions in reproduction and distribution costs of promotional material.

Whilst developing a web presence might at first appear to be a worrying idea and a very complicated process, it can be drastically simplified by following a few basic rules. You should apply similar decision processes to those you do when making any other investment and it should be an integrated part of your marketing plan. The download documents here will talk you through the process and help you think through what you need to.

If you would like to download this document please click on one of the links below:

Developing a Website (Word Document 112Kb)
Developing a Website (PDF Document Kb)

Developing a marketing Plan

Business Plan


The Internet offers amazing opportunities to expand your business and help you do things more effectively.

You should first decide what you want your website to do for you.

Think carefully about whether you have the resources to do it yourself. Consult organisations such as Business Eye for initial advice

Start simple – you can always develop the site further at a later date.