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Developing a Marketing Plan

The main points to consider when developing a marketing plan are:

  • Background
  • Positioning
  • Business Objectives
  • SWOT Analysis
  • Competition
  • Market Research & Analysis
  • Product Development
  • Target markets
  • Marketing Objectives
  • Business Plan and Budgets
  • Marketing Action Plans

Further information under each heading is included in the download on the right.

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Marketing Plan Information

Developing a marketing plan

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