Who are your customers? Understanding your market is key to ensuring your products and services meet customer expectations and can help you develop a marketing plan which is cost-effective.

Modern information and communications technology, eg the Internet, offer you many opportunities to develop your marketing - but what makes a good website? How can you use email to develop a relationship with your customers?

If your customers can't find you then a lot of your marketing may be in vain - producing a good map and directions can be a vital process.