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Marketing Online

Most customers don’t limit themselves to just one source of information when choosing a place to stay, visit or eat.

They will either search on a web browser and or visit those listed from the search engine. Many will follow up a recommendation from their preferred social media source before checking out specific sites.

Existing customers will come straight to your page through bookmarking or imputing your business name directly into the search engine (See Developing your Website).

Your business/marketing plan will have identified who your potential market is. Base your presence on the web on knowing how your customers get their information. Look on the web for similar businesses and see how they present themselves. Enter your business name into a search engine and see how you are listed. Most search engine operators give information on how to improve your place in the listing.

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