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PROMOTING YOUR BUSINESS

Promotion and marketing is not just advertising! In the tourism business, especially for small independent operators, the amount of your budget that you will spend on advertising will represent a small proportion. What must you consider when choosing ways to promote my business? Think of the 4 Ps

  • Product,
  • Price,
  • Promotion,
  • Place.

Further information on each of the four above points are included in the download

If you would like to download this document please click on one of the links below:

Promotion (Word Document Kb)
Promotion (PDF Document Kb)

Developing a marketing plan

Developing a website

evaluating marketing

Marketing Consortia

 

 

 

 

 

 


Promoting your business is more than just advertising.

You need to take a strategic approach to promoting your business.

Use the 4 Ps to help you think about how you promote your business to your markets.