• Starting Up

  • Frogs
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• Health & Safety

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• Environment & Energy

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• Customer Care, Quality Control & Food

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• Regulations & Legal

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• Tourism Industry & Suppliers

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• Employing People

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• Marketing & Social Media

  • Promoting Your Business
  • Your Market
  • Social Media
  • Outdoor Signs & Advertisements
  • Marketing Online
  • Maps & Directions
  • Evaluating Your Marketing
  • Developing a Website
  • Developing a Marketing Plan
  • Consortia

• Training & Research

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• Finance, Funding & Tax

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• VisitWales

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• Regions

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Promoting your Business

Promotion and marketing is not just advertising! In the tourism business, especially for small independent operators, the amount of your budget that you will spend on advertising will represent a small proportion.

What must you consider when choosing ways to promote my business? Think of the 4 Ps:

1. Product
2. Price
3. Promotion
4. Place

Further information on each of the four above points are included in the download on the right.