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Advertisements for which the rules give a 'deemed consent' so that the planning authority's consent is not needed, provided your advertisement is within the rules .

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These include:

  • Advertisements needed by public bodies (e.g. local authorities, public utilities and public transport operators) to give information about their services, e.g. a notice-board at a municipal swimming pool, a bus or rail timetable or a warning notice at an electricity sub-station.
  • Small notices and signs displayed on premises or buildings, e.g. the street number or name of a house or a sign saying 'Please shut the gate', 'Beware of the dog' or 'No parking please'.
  • Signs to advertise that a person, partnership or company is carrying on a profession, business or trade, e.g. a brass plate outside a doctor's surgery or a sign for a hotel, inn, public house, club, boarding-house or hostel.
  • Notices to publicise forthcoming events or the short-term use of a site, e.g.: boards advertising land or premises for sale or to let; announcement of a sale of goods or livestock; announcement of construction work being carried out on a site; local charity events; demonstration of agricultural methods or processes; the visit of a travelling circus or fair.
  • Illuminated advertisements except in a Conservation Area, Area of Outstanding Natural Beauty, National Park or Area of Special Control of Advertisements.
  • Advertisements on business premises to draw attention to goods or services available at the premises, e.g. office buildings, shops and shopping arcades, theatres, cinemas and dance-halls, bingo halls and amusement arcades, restaurants and cafes.
  • Advertisements on the forecourt of business premises
  • Flag advertisements
  • Advertising flags on housebuilding sites and sites where new houses remain for sale, except in a National Park, Area of Outstanding Natural Beauty, Conservation Area or Area of Special Control of Advertisements.
  • Poster-hoardings around temporary construction sites
  • Four-sheet poster panels displayed on purpose-designed highway structures
  • Properly authorised signs for approved Neighbourhood Watch and similar schemes
  • Housebuilding firms are allowed to put up temporary directional signs to tell potential visitors how to reach a site where new residential development is taking place.
  • Advertisements can be displayed inside a building if they are illuminated (e.g. a sign in a chemist's shop window), if the building is mainly used to display advertisements or they are within one metre of any window or other external opening through which they can be seen from outside.
  • Sites used for displaying advertisements on 1 April 1974
  • Advertisements displayed after the expiry of express consent and for which the planning authority has not forbidden further display of an advertisement or refused an application for its renewed display.