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Social Media

Small businesses must take advantage of social networks to promote themselves.

Sites such as Twitter, Facebook and others are ways to communicate with past, present and future customers and should be made use of.

Sites such as Twitter are micro-blogging sites that allow users to post short messages intended for a diverse audience. Users on Twitter tend to “follow” contributors of interest, and it is therefore important to develop this following in order to expand your audience, which in turn can be converted into new or repeat business. Micro-blogging sites are a perfect medium to stay in touch with existing customers and enhance the possibility they might return to your accommodation.

Social networking sites offer the possibility to create a business page that is in effect a mini-website. These allow much more than micro-blogging sites, such as posting pictures, videos, links to your website, short and longer notes. With some technical skill, you can even create your own applications that bring in specially prepared content from your website. (See Links on Regional Page for courses) Another aspect of social networking is smart phone applications. These offer up-to-the-minute, location-based services.

Social network marketing is not easy and you will have to work at it over time. These networks are becoming increasingly influential and it would be a mistake to discount them.

"Social Media Websites" maintain a listing of social media and networking websites across the Internet. "Social Media Websites" is a comprehensive resource that online marketers can use to identify the best websites their clients can participate in. Visit Wales is doing a variety of work in the Social Media arena to support businesses – please see the related links for information & advice.

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